Imagination: The Power of Fandom

What we'll share

We believe in putting the fans back in the spotlight. Brands must enhance the fan experience, not hinder it, to genuinely connect with their audiences in the realm of sports.

To unravel the passion of sports enthusiasts, we conducted an exclusive survey of 2,000 fans from both the UK and the US. We delved into their thoughts on the increasing commercialisation of sports and the evolving role of sponsors in their favourite games.

Join us for an exclusive first look at the research findings. Discover how your brand can not only captivate but genuinely engage the fandom through innovative activations and experiences.

Our expert panel, composed of luminaries from X, Y, and Z, will delve into the results, dissecting the implications and charting a course for authentic fan engagement.

Don’t miss out on the unrivalled opportunities to inspire and engage fans - join us on DATE.

Sports, a timeless passion igniting the hearts of millions, have evolved into a powerful stage for brands to forge connections with their audiences. Yet, as commercialisation tightens its grip, the very essence of sports - the fans - can feel overlooked in the pursuit of profits. It's time for a change.

Brand Fit

How do you know if a paid-for brand experience is a right fit for your brand? We’ll look at the sectors and brands prime for these experiences and share the opportunities for each sector.

Creative Execution

How do you create an experience that is worth paying for? We’ll go into the insight from our research to understand what makes an experience worth paying for in the minds of consumers.

We’ll deconstruct all the key elements brands should consider when designing paid-for experiences.

Value Exchange

What are the commercial and non-commercial opportunities for brands? We’ll explore how to measure the return on investment and look beyond the ticket price alone to share how brands can optimise every element of the experience.

Imagination is an Experience Design Company with 14 offices worldwide. Founded over 50 years ago on a principle of Independent Creativity - we apply the power of our collective imagination to creative, commercial and cultural challenges. We remain independent to this day.

We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live.

Imagination was awarded silver at Campaign’s Global Brand Experience Agency of the Year Awards 2022, ranked 38 in Newsweek’s UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement.

For more information, please visit imagination.com.

www.imagination.com

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www.imagination.com

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The Power of Fandom

Leveraging experiences for authentic fan engagement

Once you register you will receive your digital joining link. This is unique and will admit you to the event on the day.

If you have any problems or would like to speak to someone please don't hesitate to contact – ben.antcliff@imagination.com

This is a virtual event for brands who want to tap into the power of fandom, providing a seamless and considered experience for this passionate community across physical and digital touch-points.

Cary has been at AB inBev for 4 years and leads the Procurement Team responsible for the Live and Experiential Events within Marketing. With the experience economy changing rapidly, Cary is responsible for finding the best partners to build experiences for AB inBev and has found a focus in the Web3 and Metaverse movement. Oh, and his favorite beer is Busch Light!

Josh Smith

Senior Marketing Manager, North Division Sports

PepsiCo

WEDNESDAY, SEPTEMBER 27TH
10 AM BST // 11 AM CEST // 1 PM GST

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Christophe Castagnera

Head of Strategy, EMEA

Imagination

Christophe is a Strategist with 23 years experience for clients and agencies, specialising in experiences, communications and technology. Through working with leading global brands including Pernod Ricard, Rolls-Royce, Expo 2020 Dubai, Vodafone and Jaguar Land Rover he brings breadth and depth to his work. Christophe is also a member of the IPA Effectiveness Council, a judge for WARC and has been featured in publications including the Wall Street Journal and Campaign Magazine.

Anton C E Christodoulou

Group Chief Technology Officer

Imagination

Responsible for overseeing Imagination's global technology strategy, project and service delivery execution; to deliver immersive, engaging and measurable, smart connected experiences to clients including Mastercard, Ford, Major League Baseball, Jaguar Land Rover and Shell. Anton is continually exploring and integrating emerging experiential and exponential technologies, such as VR, AR, AI, Blockchain, and the productisation and ongoing development of Imagination’s Connected Experience Toolkit, XPKit.

Grace Charge

Director of Brand Experience and Partnerships, Europe

Unibail Rodamco Westfield

Grace leverages the strength of the URW’s assets, media inventory, data and event spaces, Grace heads up a team that connects brands and consumers through innovative and engaging consumer experiences and partnerships. Delivering major brands to Westfield centres in the form of short and long-term brand partnerships, experiential activations, event sponsorships and creative solutions, Grace has worked with global brands including Disney, Clearpay, Samsung, Netflix, Dior and Givenchy. She now leads the global team working with event and communication agency experts to define strategies and driving multi-region deals.

Amanpreet Singh

Global Media Lead - Brand Partnerships

Unilever

A full stack Marketing technology professional, Amanpreet is someone who loves building ideas, brands and teams from the ground up. A proponent of power of Web3 - Digital Marketing, Gaming and Tech Strategy are his true calling areas. Harnessing his passion for gaming and prior experience as an ex-pro gamer, he switched to the media domain as the Global Media lead for emerging media technology spaces like Gaming, Metaverse, Social Commerce and OTT. He also handles sponsorships & partnerships for Unilever brands in passion marketing spaces like sports , music & sustainability

Sascha Uzzell

Managing Director, Imagination New York & Houston

Imagination

Sascha is responsible for all office activity, development and growth of Imagination’s New York and Houston offices. She brings a wealth of experience leading global business teams and developing innovative and strategic programs for clients across both corporate and consumer markets. During her 20+ years in the industry, Sascha has held senior executive roles at global marketing agencies and media companies where she has helped drive significant growth for some of the world’s largest financial, technology and lifestyle brands including Wells Fargo, SAP, PepsiCo and Unilever.

Laura Parkinson

Global Head of Enterprise Brand Experience

Laura shapes bold visions into reality through strategy and deep operational experience, having created and managed internal and external programs from concept to completion. She’s passionate about building and supporting teams that visualize and bring to life magical brand experiences that drive both market and mind share. Her experience at LinkedIn is focused on building and leading world class teams that create the company's most influential brand experiences driving impact and opportunity across different audiences. The work she does guides the vision and direction for how LinkedIn shows up in physical and virtual mediums across the company.

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We believe in putting the fans back in the spotlight. Successful brands enhance the fan experience, not hinder it, to genuinely connect with their audiences in the realm of sports.

To unravel the passion of sports enthusiasts, we conducted an exclusive survey of 2,000 fans from both the UK and the US. We delved into their thoughts on the increasing commercialisation of sports and the evolving role of sponsors in their favourite games.

Join us for an exclusive first look at the research findings. Discover how your brand can harness and genuinely engage the fandom through innovative activations and experiences.

Our expert panel, composed of leaders from Adidas and PepsiCo, will delve into the results, dissecting the implications and charting a course for authentic fan engagement.

If you're ready to up your game - join us on 27th September.

Sports, a timeless passion igniting the hearts of millions, have evolved into a powerful stage for brands to forge connections with their audiences.

Yet, as commercialisation tightens its grip, the very essence of sports - the fans - can feel overlooked in the pursuit of profits. It's time for a change.

THE POWER OF FANDOM

Leveraging experiences for authentic fan engagement

DIGITAL EVENT WITH EXCLUSIVE RESEARCH UNVEILING

WEDNESDAY, SEPTEMBER 27TH - 10 AM BST // 11 AM CEST // 1 PM GST

SIGN ME UP

We asked 2,000 consumers across the UK and US how they engage with brand experiences surrounding sporting moments and how this ultimately influences their view of the brand and their purchasing behaviour.

JOIN US AS WE SHARE

The launch of our exclusive sports fan consumer research, with findings supported by behavioural science insights

The new rules for successful fan engagement

A view from the brands: Hear how X,Y and Z are approaching sports activations

The growing role of experiential in sports sponsorship

MEET THE SPEAKERS

Stu Gower

Senior Manager, Brand Marketing – Sports

Adidas

Patrick Fagan

Behavioural Scientist

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