What we'll share
Meet our panelists
DIGITAL EVENT
THURSDAY, MARCH 23RD
3:00 PM GMT // 11:00 AM EDT // 8:00 AM PDT
While the past couple of years have seen experimentation from brands returning to in-person experiences, and navigating the hybrid world, this year it’s more important than ever for brands to create stand-out experiences using the latest innovations available to them.
Brands must think about how they activate in this new world, to deliver a truly connected experience for consumers that seamlessly blends the physical and digital worlds.
Join us on March 23rd as we hear from AB inBev, Unilever, LinkedIn and Westfield , exploring how brands can enter the world of experiential 3.0 by embracing new tech innovations. We’ll delve into the world of immersive storytelling, measurable interactive content, virtual production, Web3 and the metaverse.
2023 is set to be a year of disruptive innovation in the brand experience realm.
Brand Fit
How do you know if a paid-for brand experience is a right fit for your brand? We’ll look at the sectors and brands prime for these experiences and share the opportunities for each sector.
Creative Execution
How do you create an experience that is worth paying for? We’ll go into the insight from our research to understand what makes an experience worth paying for in the minds of consumers.
We’ll deconstruct all the key elements brands should consider when designing paid-for experiences.
Value Exchange
What are the commercial and non-commercial opportunities for brands? We’ll explore how to measure the return on investment and look beyond the ticket price alone to share how brands can optimise every element of the experience.
We'll explore how brands can make the most of:
We were founded on the principle of Independent Creativity.
Independent of mind, spirit and action, we remain free to find the right answers to our clients' strategic, creative challenges.
We create experiences that change the status quo. Challenging category norms creates extraordinary value, helping to grow today's businesses, and reinvent tomorrow's.
Experiential 3.0
Take your brand experiences to the next level in 2023
Once you register you will receive your digital joining link. This is unique and will admit you to the event on the day.
If you have any problems or would like to speak to someone please don't hesitate to contact – ben.antcliff@imagination.com
This is a virtual event for brands who want to think about how they activate in this new world, providing a seamless and considered experience for all across physical and digital experiences.
Cary Nave
Director, Marketing Procurement
Anheuser-Busch InBev
Cary has been at AB inBev for 4 years and leads the Procurement Team responsible for the Live and Experiential Events within Marketing. With the experience economy changing rapidly, Cary is responsible for finding the best partners to build experiences for AB inBev and has found a focus in the Web3 and Metaverse movement. Oh, and his favorite beer is Busch Light!
THURSDAY, MARCH 23RD
3:00 PM GMT // 11:00 AM EDT // 8:00 AM PDT
Virtual production
Immersive storytelling
Measurable interactive content
Web3
End-to-end hybrid production
The metaverse
Christophe Castagnera
Head of Strategy, EMEA
Imagination
Christophe is a Strategist with 23 years experience for clients and agencies, specialising in experiences, communications and technology. Through working with leading global brands including Pernod Ricard, Rolls-Royce, Expo 2020 Dubai, Vodafone and Jaguar Land Rover he brings breadth and depth to his work. Christophe is also a member of the IPA Effectiveness Council, a judge for WARC and has been featured in publications including the Wall Street Journal and Campaign Magazine.
Anton C E Christodoulou
Group Chief Technology Officer
Imagination
Responsible for overseeing Imagination's global technology strategy, project and service delivery execution; to deliver immersive, engaging and measurable, smart connected experiences to clients including Mastercard, Ford, Major League Baseball, Jaguar Land Rover and Shell. Anton is continually exploring and integrating emerging experiential and exponential technologies, such as VR, AR, AI, Blockchain, and the productisation and ongoing development of Imagination’s Connected Experience Toolkit, XPKit.
Grace Charge
Director of Brand Experience and Partnerships, Europe
Unibail Rodamco Westfield
Grace leverages the strength of the URW’s assets, media inventory, data and event spaces, Grace heads up a team that connects brands and consumers through innovative and engaging consumer experiences and partnerships. Delivering major brands to Westfield centres in the form of short and long-term brand partnerships, experiential activations, event sponsorships and creative solutions, Grace has worked with global brands including Disney, Clearpay, Samsung, Netflix, Dior and Givenchy. She now leads the global team working with event and communication agency experts to define strategies and driving multi-region deals.
Amanpreet Singh
Global Media Lead - Brand Partnerships
Unilever
A full stack Marketing technology professional, Amanpreet is someone who loves building ideas, brands and teams from the ground up. A proponent of power of Web3 - Digital Marketing, Gaming and Tech Strategy are his true calling areas. Harnessing his passion for gaming and prior experience as an ex-pro gamer, he switched to the media domain as the Global Media lead for emerging media technology spaces like Gaming, Metaverse, Social Commerce and OTT. He also handles sponsorships & partnerships for Unilever brands in passion marketing spaces like sports , music & sustainability
Sascha Uzzell
Managing Director, Imagination New York & Houston
Imagination
Sascha is responsible for all office activity, development and growth of Imagination’s New York and Houston offices. She brings a wealth of experience leading global business teams and developing innovative and strategic programs for clients across both corporate and consumer markets. During her 20+ years in the industry, Sascha has held senior executive roles at global marketing agencies and media companies where she has helped drive significant growth for some of the world’s largest financial, technology and lifestyle brands including Wells Fargo, SAP, PepsiCo and Unilever.
Laura Parkinson
Global Head of Enterprise Brand Experience
Laura shapes bold visions into reality through strategy and deep operational experience, having created and managed internal and external programs from concept to completion. She’s passionate about building and supporting teams that visualize and bring to life magical brand experiences that drive both market and mind share. Her experience at LinkedIn is focused on building and leading world class teams that create the company's most influential brand experiences driving impact and opportunity across different audiences. The work she does guides the vision and direction for how LinkedIn shows up in physical and virtual mediums across the company.
